Rapid advancements in technology have greatly changed the landscape of filmmaking, requiring adaptation and adding complexity to the director's role, according to Upendra. The recent release of a poster for his latest highly anticipated directorial project, UI, on his birthday, September 18, has excited fans. Upendra emphasizes that audience feedback holds utmost importance in determining the success of a film. Regarding his upcoming project, he expresses a desire to engage viewers with unconventional ideas and urges them to think critically to uncover its themes. Employing state-of-the-art technology, the team aims to deliver an immersive viewing experience.